Defending Olympic champion Primož Kozmus travelled to London last week for the “London before London” event hosted by the Slovenian Embassy. Featured alongside Kozmus was Lord Sebastian Coe, the chairman of the London Olympic Games Organizing Committee. At the end of the evening the two took a minute to speak about the Diamond League hammer throw exclusion and Kozmus commented that “Lord Coe expressed his support and endeavors to bring [the hammer throw] back to this important track and field competition.”
The hammer throw has a long list of tasks it needs to do to increase its profile, and I write about this often. But the bottom line is that it needs put itself back in the headlines. And having a personable and likable face for the event helps tremendously. Kozmus has an infectious smile, fluent English, a quick mind, and his technique is a beauty to watch in the ring. He is a national hero at home after winning the first Olympic title in athletics for his country. Now that he has returned to the sport he is becoming a bigger name abroad too. He is the subject of an upcoming documentary series by IMG which features him alongside Roger Federer, Michael Phelps, Usain Bolt, and the world’s biggest stars. And he has the drive to advocate for the event. All this matters since it puts the hammer throw in the news and lets Kozmus be taken seriously by Lord Coe. After all, Lord Coe is not just heading up the 2012 Olympics; he also serves as the Vice President of the IAAF.
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